from day one
representation will matter
A lack of South Asian representation has been a major issue globally for decades. Every South Asian globally has felt the displacement, lack of understanding, and lack of being heard or seen in media, and across industry.
This was particularly prevalent in the beauty industry where South Asian founders were actively stating that there's clear discrimination when trying to work with retailers. Numerous retailers gave (if not still give) them non-sensical excuses and deprioritize them. Regardless, South Asian founders persevered, always on a mission to prove to the world that their knowledge, expertise, ingredients, and overall products deserve being shared.
Over the years, this has been slowly changing as South Asian founders are starting to prove their power, with passionate consumers who hold a deep cultural connection.
At Om Home, we will always support these exceptional founders and allow a place for South Asians to feel sen & heard.
We will celebrate every step we can take to uplift South Asian culture, ingenuity, and consumers. Join in our commitment to support
Our aim
bring south asian beauty together
Rooted in ancient and modern sciences, using the most exquisite ingredients in the world, highly pigmented & potent, made for melanin-diverse user by melanin-diverse founders. Why has this not happened sooner? Let's make this a reality now
support south asian founders
Pioneers, doctors, scientists, artists - Desi baddies any day, every day! It doesn't just matter what the product is, it also matters who makes it and for whom. Get to know these amazing South Asian beauty founders, and fall in love with who they are and what they have created, as we have.
inspire the next generation
Ancestors from rich ancient lands, with generations that have travelled & settled across the world, sharing their wisdom, unapologetically pursuing excellence of sciences, medicine, engineering, and artistry. We, at Om Home, aim to inspire future generations of South Asian beauty founders around the world. Let us light the way for them, together
"Our mission is to carve a space in this world where South Asians feel connected, represented and inspired, while sharing the beauty of who we are with the world"
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